The YouTube sponsorship specialists
YouTube is our only focus. We pair brands with creators whose viewers are a genuine match, then manage the partnership end to end: creator selection, negotiation, contracts, content review and reporting.
Start with a no-obligation conversation about your goals.
Your product
A channel that fits
About us
Northline Partners is an independent agency dedicated to YouTube sponsorships. Our mission is to put the right brands in front of the right audiences, through the creators those audiences already trust.
Focusing on a single platform lets us look closely at what matters for a sponsorship: who actually watches a channel, how many people see a typical video, and whether a brand fits naturally into the content. We serve both sides of the deal with the same standard. Brands get carefully matched partnerships. Creators get sponsors that respect their channel and their rates.
You have one dedicated point of contact from the first conversation to the final report. No hand-offs between departments.
We take on a limited number of campaigns at a time, so each partnership gets our full attention.
You see why each creator was chosen, how their rate was set and what our fee is, in writing, before anything is signed.
Services
We identify and vet YouTube creators whose audience matches your customer, and we show you the reasoning behind every name on our shortlist.
From the first offer to the final report, we run the entire deal for you, so your team never has to chase emails, drafts or invoices.
When a partnership performs, we develop it into a long-term collaboration that keeps building value for both sides.
How it works
We start with your product, audience, markets and budget, in a short call or through the form below. Together we define what success looks like before anything else.
We propose creators with a clear rationale and pricing basis. Once you choose, we negotiate the terms and put everything in a contract both sides sign.
We manage drafts, approvals and publishing dates, then report on the results so you know exactly what the partnership delivered.
For brands & creators
For brands
For creators
We only represent brands we would be comfortable recommending to any audience. We do not arrange campaigns for gambling, alcohol, tobacco and vaping, adult content or high-interest lending, and we ask that sponsored segments stay family-friendly.
We hold these standards because they protect creators’ reputations, keep viewers’ trust and give brands a cleaner environment to be seen in.
FAQ
We start from your target customer, then review channels on audience location and language, average views across recent uploads, comment quality, content style and past sponsorships. Every creator on your shortlist comes with a short explanation of why they fit.
We base rates on the views a creator’s videos realistically get, typically their recent average, rather than on subscriber counts. The basis for every rate is shared with you before you commit.
Our fee depends on the scope of the campaign and is always agreed in writing before any work begins. You will see the creator’s rate and our fee clearly, with no hidden costs.
We do not arrange campaigns for gambling, alcohol, tobacco and vaping, adult content or high-interest lending. We also ask that sponsored segments stay family-friendly.
Yes. Every sponsored video uses YouTube’s paid promotion label and a clear spoken or on-screen mention, in line with advertising rules.
Send us your channel link through the form below. We review every channel personally and get in touch when we see a good fit with a brand.
Contact
Whether you are a brand planning a campaign or a creator looking for the right sponsors, send us a short note.